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Have you ever searched a keyword, clicked on an ad and found that you are on an unrelated landing page? This unfortunately happens often. Companies spend hard earned capital on an in depth pay per click advertising campaign and then link their ad to their home page. The reality is that when the potential customer [...]
There is no other best time to get into YouTube or other video-sharing websites than now. Based on the November 2006 report of MarketingExperiments.com, business owners can increase their click-through rates to a whopping 750 percent. Lauren Luke did not enroll in any professional make-up school, but through her videos, she landed a book deal [...]
Any business that engages in online marketing would like to increase the number of visitors (and thus potential customers) to their website. An effective link building campaign is an excellent way of achieving this goal, along with the added benefit that these extra visitors will be “warm” leads – that is, visitors who are specifically [...]
Part of having a high profile on the Internet involves ranking as highly in the search engine results pages (SERPs) as you can. This can be achieved by applying techniques to help web surfers find your site and through using innovative ways to drive more traffic and visitors to your website. Businesses can implement strategies [...]
Do you have a hard time wrapping your arms around the meaning of Search Engine Optimization and how to best optimize your company website or blog? A new infographic from Datadial simplifies the concepts and provides a handy visual tool for business’ to use to identify and keep track of the key components of Search Engine Optimization.
There is an infamous video of Steve Ballmer (the current CEO of Microsoft) raving about his company’s focus on “developers, developers, developers, developers….” – have a look at this clip and be amazed at the man’s single-minded focus!
Well, it’s not quite so scary-sounding in Online Marketing, but the number 1 thing you should be focusing [...]
It was recently brought to our attention that MyAdEngine was featured briefly in a talk at a Canadian University, which really surprised us! See slide 11 below…
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Other applicants to our test program have also commented that they arrived via blogs on ecommerce, web apps, or our twitter [...]