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Zappos.com, the online retail giant, achieved annual revenue of over one billion last year.
Part of the key to its success has been the amazing way in which it uses social media.
As I write this article, Twitter tells me that Tony Hsieh, CEO of Zappos has over 1.7 million raving fans.
It’s a staggering number of followers [...]
Publish. Post. Update. By now you can probably hear those words in your sleep. They’re akin to a social media mantra. But let’s say you’re ahead of the game. You created a content strategy with the optimal social media channels for your business. People are following. You have a schedule, and you even keep to it. You’re thinking this is a breeze. You don’t understand what people were complaining about when they said social media requires commitment. Then someone mentions engagement. They ask, are people engaging with your brand? Are they engaging with members of your departments onsite and offsite?
Most people are familiar with the concept of “paid media” or paid advertising. Online advertising can take many forms – on networks such as Google, Yahoo and Microsoft, through social media sites such as Facebook and Twitter, and via ads on devices such as mobile phones.
In contrast, earned media, also known as free media, refers [...]
Current trends in social media demonstrate that more businesses today are using social media and networking profiles to enhance their search engine campaigns. According to a recent report from MarketingSherpa, The Social Marketing ROAD Map Handbook, the true benefits of integrating social and search are increased clickthrough rates to the company website: more traffic, improved conversion in organic search and PPC, increased online sales, increased number of email addresses and more items added to online shopping carts.
It can appear difficult to quantify your ROI on social media marketing and to measure the benefits from your business’s investment. Worse still, it can be a bewildering experience for a new business to decide which social media channels to focus their marketing efforts on.
So why all the buzz about the use of social media [...]
The Social Media question most bounced around the blogosphere is perhaps the most critical one for business’ to consider—can Social Media be measured?
The popularity of social media sites such as Twitter and Facebook has increased at a phenomenal rate in recent years, as documented by PaidContent’s “Twitter Added 5 Million users in March” written in April 2009, and MediaPost’s 2009 report “Facebook reaches 200 million active users”. Other more recent statistics have also spread some negative publicity [...]
In order to grow your fan or follower base on Twitter and Facebook, along with your list of mailing subscribers, your business or organization must provide a service of interest to your target demographic. Below are some of the following ideas that can help grow your social media and online presence.
Giveaways: Following a company on [...]
The world has gone hi-tech. In a second, a person in Antarctica can send an e-mail to his friend in Los Angeles or a mom can chat with his college son online. Friends who have lost touch can begin tying up loose ends, thanks to social networking websites.
There is no doubt that the boom of [...]
A reverberation echoed throughout the blogosphere recently following the release of the 2010 Associated Press Stylebook. Perhaps you can still hear it now when you type smartphone and your AP savvy friend corrects you with two words, smart phone. Or when you refer to a web-site or web site, and that same AP savvy friend corrects you with the one word, unhyphenated version, website. Be careful too about how you reference electronic books which some write as eBook or ebook but the AP has determined should appear as e-book. The AP Stylebook has added 42 entries related to Social Media guidelines including an A to Z glossary beginning with aggregator and ending with YouTube. A number of popular text and instant messaging terms e.g. POS (Parent over shoulder), BRB (Be right back) are included, as well.
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