Most people are familiar with the concept of “paid media” or paid advertising. Online advertising can take many forms – on networks such as Google, Yahoo and Microsoft, through social media sites such as Facebook and Twitter, and via ads on devices such as mobile phones.
In contrast, earned media, also known as free media, refers [...]
Jun
23
2010
Have you ever searched a keyword, clicked on an ad and found that you are on an unrelated landing page? This unfortunately happens often. Companies spend hard earned capital on an in depth pay per click advertising campaign and then link their ad to their home page. The reality is that when the potential customer [...]
Posted in: SEM / Pay Per Click Text Ads
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Jun
12
2010
Part of having a high profile on the Internet involves ranking as highly in the search engine results pages (SERPs) as you can. This can be achieved by applying techniques to help web surfers find your site and through using innovative ways to drive more traffic and visitors to your website. Businesses can implement strategies [...]