Aug
5
2010

Integrating Social Media & Search Engine Marketing Campaigns

at 11:28 pm by Debbie Hemley 1 Comment »

Current trends in social media demonstrate that more businesses today are using social media and networking profiles to enhance their search engine campaigns. According to a recent report from MarketingSherpa, The Social Marketing ROAD Map Handbook, the true benefits of integrating social and search are increased clickthrough rates to the company website: more traffic, improved conversion in organic search and PPC, increased online sales, increased number of email addresses and more items added to online shopping carts.

Posted in:   Search Engine Optimization, Social Media, Uncategorized Read more »
Jun
16
2010

Tips to Get Started with your Link Building Campaign

at 1:34 am by Nita Teoh 2 Comments »

Any business that engages in online marketing would like to increase the number of visitors (and thus potential customers) to their website. An effective link building campaign is an excellent way of achieving this goal, along with the added benefit that these extra visitors will be “warm” leads – that is, visitors who are specifically [...]

Posted in:   Search Engine Optimization Read more »
Jun
12
2010

Getting Visitors to your Website – Paid vs Organic Traffic

at 9:41 am by Nita Teoh 2 Comments »

Part of having a high profile on the Internet involves ranking as highly in the search engine results pages (SERPs) as you can. This can be achieved by applying techniques to help web surfers find your site and through using innovative ways to drive more traffic and visitors to your website. Businesses can implement strategies [...]

Posted in:   SEM / Pay Per Click Text Ads, Search Engine Optimization Read more »
Jun
11
2010

7 Key Components of Search Engine Optimization (SEO)

at 5:38 am by Debbie Hemley 5 Comments »

Do you have a hard time wrapping your arms around the meaning of Search Engine Optimization and how to best optimize your company website or blog? A new infographic from Datadial simplifies the concepts and provides a handy visual tool for business’ to use to identify and keep track of the key components of Search Engine Optimization.

Posted in:   Search Engine Optimization Read more »