Aug
30
2010

Case Study: How Zappos achieved Social Media Success

at 11:29 pm by Nita Teoh No Comments »

Zappos.com, the online retail giant, achieved annual revenue of over one billion last year.
Part of the key to its success has been the amazing way in which it uses social media.
As I write this article, Twitter tells me that Tony Hsieh, CEO of Zappos has over 1.7 million raving fans.
It’s a staggering number of followers [...]

Posted in:   Case Studies, Social Media Read more »
Jun
30
2010

Getting Started with Mobile Marketing Campaigns

at 12:17 am by Debbie Hemley No Comments »

It is estimated that 4.6 billion people worldwide are using mobile phones. With a growing industry in mobile marketing, businesses of all sizes may want to begin to explore their options if they haven’t already. 

If you’re thinking of getting started you may want to take a look at a few case studies to see how marketers have gone about their campaigns.

Posted in:   Case Studies, Mobile Advertising Read more »