Publish. Post. Update. By now you can probably hear those words in your sleep. They’re akin to a social media mantra. But let’s say you’re ahead of the game. You created a content strategy with the optimal social media channels for your business. People are following. You have a schedule, and you even keep to it. You’re thinking this is a breeze. You don’t understand what people were complaining about when they said social media requires commitment. Then someone mentions engagement. They ask, are people engaging with your brand? Are they engaging with members of your departments onsite and offsite?