About the author: Nita Teoh

Nita Teoh is the creator of Wired Web Writer, and enjoys helping businesses with their blogging, copywriting, marketing, and SEO.

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Aug
30
2010

Case Study: How Zappos achieved Social Media Success

at 11:29 pm by Nita Teoh No Comments »

Zappos.com, the online retail giant, achieved annual revenue of over one billion last year.
Part of the key to its success has been the amazing way in which it uses social media.
As I write this article, Twitter tells me that Tony Hsieh, CEO of Zappos has over 1.7 million raving fans.
It’s a staggering number of followers [...]

Posted in:   Case Studies, Social Media Read more »
Aug
18
2010

Understanding the Difference between Paid and Earned Media

at 12:21 am by Nita Teoh 2 Comments »

Most people are familiar with the concept of “paid media” or paid advertising. Online advertising can take many forms – on networks such as Google, Yahoo and Microsoft, through social media sites such as Facebook and Twitter, and via ads on devices such as mobile phones.
In contrast, earned media, also known as free media, refers [...]

Posted in:   Industry Statistics and Reports, SEM / Pay Per Click Text Ads, Social Media Read more »
Aug
2
2010

Top 100 Brands – Who uses Social Media?

at 11:29 pm by Nita Teoh No Comments »

It can appear difficult to quantify your ROI on social media marketing and to measure the benefits from your business’s investment. Worse still, it can be a bewildering experience for a new business to decide which social media channels to focus their marketing efforts on.
So why all the buzz about the use of social media [...]

Posted in:   Industry Statistics and Reports, Social Media Read more »
Jun
30
2010

Why Businesses Should Use Social Media Marketing?

at 11:59 pm by Nita Teoh 1 Comment »

The popularity of social media sites such as Twitter and Facebook has increased at a phenomenal rate in recent years, as documented by PaidContent’s “Twitter Added 5 Million users in March” written in April 2009, and MediaPost’s 2009 report “Facebook reaches 200 million active users”. Other more recent statistics have also spread some negative publicity [...]

Posted in:   Social Media Read more »
Jun
16
2010

Tips to Get Started with your Link Building Campaign

at 1:34 am by Nita Teoh 2 Comments »

Any business that engages in online marketing would like to increase the number of visitors (and thus potential customers) to their website. An effective link building campaign is an excellent way of achieving this goal, along with the added benefit that these extra visitors will be “warm” leads – that is, visitors who are specifically [...]

Posted in:   Search Engine Optimization Read more »
Jun
12
2010

Getting Visitors to your Website – Paid vs Organic Traffic

at 9:41 am by Nita Teoh 2 Comments »

Part of having a high profile on the Internet involves ranking as highly in the search engine results pages (SERPs) as you can. This can be achieved by applying techniques to help web surfers find your site and through using innovative ways to drive more traffic and visitors to your website. Businesses can implement strategies [...]

Posted in:   SEM / Pay Per Click Text Ads, Search Engine Optimization Read more »