About the author: Debbie Hemley

Debbie is a Social Media Manager with a unique combination of web marketing and content creation experience that span the last 15 years. She blogs about writing and social media. You can contact Debbie through her LinkedIn profile.

Want to contribute an article?
Just email us - hello [at] myadengine [dot] com
Aug
19
2010

Beyond Keywords: The Search for Engaging Content and a Meaningful Brand Experience

at 11:58 pm by Debbie Hemley 2 Comments »

Publish. Post. Update. By now you can probably hear those words in your sleep. They’re akin to a social media mantra. But let’s say you’re ahead of the game. You created a content strategy with the optimal social media channels for your business. People are following. You have a schedule, and you even keep to it. You’re thinking this is a breeze. You don’t understand what people were complaining about when they said social media requires commitment. Then someone mentions engagement. They ask, are people engaging with your brand? Are they engaging with members of your departments onsite and offsite?

Posted in:   Social Media Read more »
Aug
5
2010

Integrating Social Media & Search Engine Marketing Campaigns

at 11:28 pm by Debbie Hemley 1 Comment »

Current trends in social media demonstrate that more businesses today are using social media and networking profiles to enhance their search engine campaigns. According to a recent report from MarketingSherpa, The Social Marketing ROAD Map Handbook, the true benefits of integrating social and search are increased clickthrough rates to the company website: more traffic, improved conversion in organic search and PPC, increased online sales, increased number of email addresses and more items added to online shopping carts.

Posted in:   Search Engine Optimization, Social Media, Uncategorized Read more »
Jul
21
2010

The Old Spice Video Campaign: 4 Factors Which Made it a Viral Phenomenon

at 12:16 am by Debbie Hemley 2 Comments »

It’s not everyday that one ad campaign or agency dominates AdAge’s Viral Video Chart. In fact, before last week they’ve never seen it happen before– that is of course before the Old Spice Campaign made history with “The Man Your Man Could Smell Like.”

Posted in:   Video Advertising Read more »
Jul
7
2010

Six Metrics for Measuring Social Media

at 12:28 am by Debbie Hemley No Comments »

The Social Media question most bounced around the blogosphere is perhaps the most critical one for business’ to consider—can Social Media be measured?

Posted in:   Social Media Read more »
Jun
30
2010

Getting Started with Mobile Marketing Campaigns

at 12:17 am by Debbie Hemley No Comments »

It is estimated that 4.6 billion people worldwide are using mobile phones. With a growing industry in mobile marketing, businesses of all sizes may want to begin to explore their options if they haven’t already. 

If you’re thinking of getting started you may want to take a look at a few case studies to see how marketers have gone about their campaigns.

Posted in:   Case Studies, Mobile Advertising Read more »
Jun
11
2010

7 Key Components of Search Engine Optimization (SEO)

at 5:38 am by Debbie Hemley 5 Comments »

Do you have a hard time wrapping your arms around the meaning of Search Engine Optimization and how to best optimize your company website or blog? A new infographic from Datadial simplifies the concepts and provides a handy visual tool for business’ to use to identify and keep track of the key components of Search Engine Optimization.

Posted in:   Search Engine Optimization Read more »
Jun
8
2010

42 Social Media Guidelines, But Who’s Counting?

at 10:41 am by Debbie Hemley 2 Comments »

A reverberation echoed throughout the blogosphere recently following the release of the 2010 Associated Press Stylebook. Perhaps you can still hear it now when you type smartphone and your AP savvy friend corrects you with two words, smart phone. Or when you refer to a web-site or web site, and that same AP savvy friend corrects you with the one word, unhyphenated version, website. Be careful too about how you reference electronic books which some write as eBook or ebook but the AP has determined should appear as e-book. The AP Stylebook has added 42 entries related to Social Media guidelines including an A to Z glossary beginning with aggregator and ending with YouTube. A number of popular text and instant messaging terms e.g. POS (Parent over shoulder), BRB (Be right back) are included, as well.

Posted in:   Social Media Read more »