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It’s not everyday that one ad campaign or agency dominates AdAge’s Viral Video Chart. In fact, before last week they’ve never seen it happen before– that is of course before the Old Spice Campaign made history with “The Man Your Man Could Smell Like.”
They say the only constant thing in this world is change. When it comes to advertising, the arena is starting to shift from online to mobile.
Yes, you heard me right – a small mobile phone can actually help a business prosper or fail depending on the marketing efforts. Perhaps you can blame the [...]
The Social Media question most bounced around the blogosphere is perhaps the most critical one for business’ to consider—can Social Media be measured?
The popularity of social media sites such as Twitter and Facebook has increased at a phenomenal rate in recent years, as documented by PaidContent’s “Twitter Added 5 Million users in March” written in April 2009, and MediaPost’s 2009 report “Facebook reaches 200 million active users”. Other more recent statistics have also spread some negative publicity [...]
It is estimated that 4.6 billion people worldwide are using mobile phones. With a growing industry in mobile marketing, businesses of all sizes may want to begin to explore their options if they haven’t already. If you’re thinking of getting started you may want to take a look at a few case studies to see how marketers have gone about their campaigns.
In order to grow your fan or follower base on Twitter and Facebook, along with your list of mailing subscribers, your business or organization must provide a service of interest to your target demographic. Below are some of the following ideas that can help grow your social media and online presence.
Giveaways: Following a company on [...]
Have you ever searched a keyword, clicked on an ad and found that you are on an unrelated landing page? This unfortunately happens often. Companies spend hard earned capital on an in depth pay per click advertising campaign and then link their ad to their home page. The reality is that when the potential customer [...]
There is no other best time to get into YouTube or other video-sharing websites than now. Based on the November 2006 report of MarketingExperiments.com, business owners can increase their click-through rates to a whopping 750 percent. Lauren Luke did not enroll in any professional make-up school, but through her videos, she landed a book deal [...]
Any business that engages in online marketing would like to increase the number of visitors (and thus potential customers) to their website. An effective link building campaign is an excellent way of achieving this goal, along with the added benefit that these extra visitors will be “warm” leads – that is, visitors who are specifically [...]
The world has gone hi-tech. In a second, a person in Antarctica can send an e-mail to his friend in Los Angeles or a mom can chat with his college son online. Friends who have lost touch can begin tying up loose ends, thanks to social networking websites.
There is no doubt that the boom of [...]